Free tool
YouTube CTR calculator
Enter your impressions and views to get your click-through rate — then see how many extra views a better thumbnail could bring from the same impressions.
Your click-through rate
5.00%
Inside the 2–10% range YouTube reports for half of channels.
At 8% CTR you’d get
800 views
300 more views from the same impressions.
How CTR is calculated
CTR = views from impressions ÷ impressions × 100. You’ll find both numbers in YouTube Studio under Analytics → Reach. Learn more about click-through rate and impressions.
Why small CTR gains matter
Moving from 4% to 6% CTR on 100,000 impressions is 2,000 extra views from exactly the same exposure — and better-performing videos tend to get shown more. Thumbnails are the lever you control most directly.
What is a good CTR?
YouTube says half of channels and videos sit between 2% and 10%. Context matters a lot — read what is a good CTR on YouTube.
Frequently asked questions
Where do I find impressions and CTR?
In YouTube Studio → Analytics → Reach, or on each video’s analytics page.
Does CTR include views from outside YouTube?
No. Impressions CTR only covers impressions shown on YouTube itself.
Make your next thumbnail in minutes
Tell the AI agent what your video is about — it proposes a thumbnail, you approve it, and you can tweak it by asking.
Keep exploring
What is a good CTR?
What counts as a good impressions click-through rate — and how thumbnails move it.
Learn more →A/B test thumbnails
How to run thumbnail tests that teach you something — with YouTube’s Test & compare.
Learn more →Click-through rate (CTR)
Impressions click-through rate is the share of thumbnail impressions that turned into views.
Learn more →